Google AdSense is a program run by GOOGLE through which website publishers in the GOOGLE NETWORK OF CONTENT SITES serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per click or PER IMPRESSION basis. Google BETA TESTED a COST PER ACTION service but discontinued it in October 2008 in favor of a DOUBLE CLICK offering (also owned by Google). In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense.
Content
The content-based advertisements can be targeted at users with certain interests or contexts. The targeting can be CPC (cost per click) or CPM (cost per thousand impressions) based, the only significant difference in CPC and CPM is that with CPC targeting, earnings are based on clicks while CPM earnings recently are actually based not just per views/impression but on a larger scale, per thousand impressions, therefore driving it from the market, which makes CPC ads more common.
There are various ad sizes available for content ads. The ads can be simple text, image, animated image, flash video, video, or rich media ads. At most ad sizes, users can change whether to show both text and multimedia ads or just one of them. As of November 2012, a grey arrow appears beneath AdSense text ads for easier identification. Google made a policy update regarding the number of ads per page, the three ads per page limit has been removed.
Search
AdSense for search allows publishers to display ads relating to search terms on their site and receive 51% of the revenue generated from those ads. AdSense custom search ads can be displayed either alongside the results from an AdSense Custom Search Engine or alongside internal search results through the use of Custom Search Ads. Custom Search Ads are only available to "whitelisted " publishers. Although the revenue share from AdSense for Search (51%) is lower than from AdSense for Content (68%) higher returns can be achieved due to the potential for higher Click Through Rates.
Link units
Link units are closely targeted to the interests of users. Because users directly interact with the ad unit, they may be more interested in the ads they eventually see.
AdSense publishers are paid for clicks on the ads that are linked from link unit topics, not for clicks on the initial topics themselves. The ads on the linked page are pay-per-click Google ads similar to those shown in regular AdSense ad units. Here are some tips for getting your Google AdSense account approved in 2023:
Create a high-quality website: Your website should have unique and original content that provides value to your readers. Make sure that your website is easy to navigate, has a professional design, and is optimized for search engines.
Follow Google's policies: Adhere to Google's policies regarding content, ad placement, and user experience. This includes avoiding copyrighted content, not placing ads on pages with adult content, and not manipulating ad clicks.
Have a clear privacy policy and terms of service: Make sure that your website has a clear privacy policy and terms of service that outline how user data is collected, used, and protected.
Build organic traffic: Google prefers websites that receive organic traffic from search engines and social media. Focus on creating high-quality content that attracts visitors and share your content on social media platforms.
Be patient: It can take up to several weeks for Google to review your application. Be patient and continue to work on improving your website while you wait for approval.
By following these tips, you can increase your chances of getting approved for Google AdSense in 2023.
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